Visual Selling: Capture the Eye and the Customer Will Follow

Visual Selling for Presentation and Delivery Skills

Visual Selling: Capture the Eye and the Customer Will Follow

by Paul LeRoux and Peg Corwin
Illustrations by Constance Lee Trojnar-Gauba.

$5 for copy (signed by author) including shipping

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What’s Visual Selling?

PowerPoint has turned selling on its head.  Sellers have become projectionists, rather than persuaders. They recite sentences from laptops or room screens—often word for word.  Viewers, in turn, disregard the presenter and read the screen or handout. Most presentations are driven by wordy text slides and a tedious delivery. Sellers have unwittingly undermined their own influence.  Prospective buyers used to judge a seller’s product by how well the seller presented it. Now it’s what’s read, not what’s said.

Visual Selling shows you how to regain control of listeners. You’ll learn how to radically change your visuals so viewers look to you instead of the screen for answers. You’ll understand how your delivery dramatically biases the sale. It should. You are, after all, the most important visual in the room. Your every move and what you show, from clothes to body language to the room setup to your slides and handouts, shapes the buyer’s decision. Visual Selling explains why what the prospect sees is as important as what you say—often more so. This book shows you exactly how to visually switch gears and pull ahead of your peers or competitors.

See Derailing Details: The Top Twelve Visual Mistakes Presenters Make . . . and How to Avoid Them

And The Great American Sales Pitch

How Visual Selling Can Make You a Powerful Speaker

Drawn on the authors’ years of experience as renowned consultants to those giving competitive pitches, this book explains the art of visual selling, sharing stories and techniques that are proven and effective. Whether you sell one on one or to large groups, the strategies you find here will guarantee that your visuals never muddy your message. You’ll learn how to:

  • Put yourself and your message at center stage
  • Never let a handout upstage you
  • Eliminate PowerPoint  text and use powerful visuals instead
  • Choose and use appropriate images to persuade
  • Manage the visual effect of your selling environment
  • Control your body language for maximum visual impact

Visual Selling covers virtually everything you need to know to make sure all your visual elements enhance your presentations and your selling ability. It’s the perfect resource for anyone who gives sales presentations, no matter what they sell or who they sell to.

Reader Comments

I actually read Visual Selling straight through, because I found it so relevant to my job as an investment banker. Literally, the day after I read it, I used many of Paul’s suggestions. I have also had the pleasure of seeing the highly successful output of the authors’ advice in presentations to Wall Street and the scientific community…Those seeking outside funding would be wise to read Visual Selling.

Grant Harshbarger, Managing Director, Caris & Company

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